Influencer
Investigating the risks of following 'wellness' influencers
Global wellness is now a multi-billion dollar industry - but how do we know if we're being sold something that's sound - or snake oil? Audio
How to grow an online audience and make real money
The former Apprentice Aotearoa contestant and social media guru Kennedy Anderson gives us an inside look into the world of influencers and content creators and how they make real money from social… Audio
No longer a slave to likes and follows
Today, social media has bridged the gap between distance and human connections, but at what cost? We meet a photographer-turned-influencer whose every waking moment comes with mounting pressure and… Audio
Changing the game
What are the game-changers for fashion buyers and influencers? And why is Instagram booming in Asia? Sonia Sly chats to David Jones buying manager Teneille Ferguson and influencers Mary Seng and David… Audio, Gallery
