The All Blacks in action in 2024. Photo: Joe Toth/ActionPress
New Zealand Rugby (NZR) has secured a new sponsor to help replace INEOS, with Toyota to put its branding on the All Blacks training kit.
As part of the three-year sponsorship agreement, Toyota will become the Official Mobility Partner of the All Blacks, Black Ferns, Māori All Blacks, All Blacks Sevens, Black Ferns Sevens, All Blacks XV and New Zealand Under 20s, with Toyota branding to appear on training jerseys and various training gear for all national teams.
Finlay Christie. Photo: Lynne Cameron/ActionPress
The deal helps NZR move on from the saga with INEOS, owned by British billionaire Sir Jim Ratcliffe, after the two sides reached an out-of-court settlement.
NZR had sued the petrochemical company for ending its multi-year sponsorship deal early.
NZR chief executive Mark Robinson said the governing body was pleased to have landed the deal.
"We are thrilled to be announcing a three-year partnership with Toyota today," Robinson said. "Toyota is a highly respected and incredibly well-known brand, and we are excited about what we can achieve together.
"Much like rugby, Toyota is deeply embedded in the fabric of New Zealand life. The shared values and strategic alignment between our organisations have made this partnership a natural fit.
"Having a global partnership with a New Zealand-based organisation of this calibre presents a significant opportunity to collaborate, as we support our national teams and advance New Zealand's national sport."
New Zealand Rugby has secured a new sponsorship deal with Toyota. Photo: supplied
The partnership kicks off immediately, with Toyota branding appearing on training kits from June across NZR's national teams.
First up will be the Māori All Blacks, who take on a Japan XV in Tokyo on 28 June.
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