3 May 2025

What is inattentional blindness?

From Saturday Morning, 8:40 am on 3 May 2025
Portrait woman posing, with magnifying glass in front of her eye. (Photo by Double Touch / Photononstop / Photononstop via AFP)

Photo: Photononstop

Have you ever missed something obvious right in front of you? Chances are you've experienced a psychological phenomenon called inattentional blindness - the failure to notice something obvious due to focused attention elsewhere.

One area that it can significantly impact is crime cases. Witnesses experiencing inattentional blindness can struggle to remember details, accurately describe events, or even identify the culprit, potentially leading to misidentifications and wrongful convictions.

Anthony Lambert is Professor of Psychology and Cognitive Neuroscience at the University of Auckland.

He explains how inattentional blindness works and if there's anything we can do to avoid it.