Now does not seem like the right time to take on a print magazine - consumers are well and truly ensconced in the digital age and competition in the media market is fierce.
And yet that's exactly what Michael Andrew did one year ago - buying the NZ Lifestyle Block publication for the princely sum of $1. He joins Kathryn with an update on the renamed On the Land magazine.
Michael Andrew (left) is editor of On the Land, formerly NZ Lifestyle Block magazine Photo: SUPPLIED/Landlife Media
