Google is transforming online search, and businesses wanting to get their websites in front of customers must change with it, according to a leading digital marketer here.
The vast majority of searches online are done on Google, and the tech company began incorporating AI into its searches a little over a year ago.
Last month its CEO announced a further step where the typical experience of getting links to websites would be gone entirely, replaced with an AI-generated article answering the search question.
Auckland digital marketer Richard Conway says he has had to overhaul his business, moving from a focus on search engine optimisation to 'generative engine optimisation'.
He says the ongoing changes to Google search are turning the web into something of a 'wild west' for those who operate businesses online.
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