From this month on, our defence force staff will standing to attention with locally made socks on their feet.
That's because The New Zealand Defence Force has struck a deal with Hawke's Bay apparel company Norsewear. The socks were previously brought in from the United States. Norsewear owner Tim Deane says it's also a real boost for his close-knit team of sock engineers based in the small Hawke's Bay town of Norsewood - population of just 150.
Tim says the socks have been through "rigorous" testing involving real soldiers, sailors and pilots and are made using certified traceable fibre from Norsewear's farm partners. Norsewear owner Tim Deane joins Kathryn.
Photo: Norsewear
