9 May 2025

Jo Haanstra on growing tech companies

From Nine To Noon, 10:05 am on 9 May 2025
Jo Haanstra became chief executive of Atomic IO in 2024.

Photo: Supplied by Atomic IO

Jo Haanstra is known in the tech world as a mover and a shaker and the startup she heads is launching an ambitious growth plan in Australia and the UK.

She was a top netballer in the 2000s with the Capital Shakers, playing alongside the likes of Noeline Taurua and Irene van Dyk.

The company she heads, Atomic IO, provides a secure messaging platform within a client company's app.

Three of the big banks, Health New Zealand, the Transport Agency, and a large energy retailer, Mercury, are clients.

It reduces the use of text and email messages for communications, which have been subject to imitation scams.

The company, which has had the backing of Xero founder Rod Drury launched in Australia two years ago, and just opened in the UK.