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As AI 'zero click' online searches continue rapid growth, what do businesses need to do to get in front of customers online?
A 'zero click' search means someone searching online gets given an answer by artificial intelligence rather than being offered websites that may contain an answer.
Businesses have spent years focusing on SEO - search engine optimisation - which is a technique using keywords and content to get consumers to visit a certain website.
Last year saw a decline in Google search use in New Zealand as ChatGPT and other platforms grew in popularity, according to Pure SEO chief executive Richard Conway.
He says Google search is at risk because ChatGPT has more complete answers, with less spam.
With traffic from Google on a decline since 2020, Richard has advice for businesses wanting to stay in front of customers.
