What makes a really good brand - and which Kiwi companies have nailed it? Steve Bayliss should know - he's been involved in marketing for years for some of New Zealand's highest-profile companies - including Air New Zealand and Foodstuffs. He's written a book called "Branded Culture" which he hopes will help people build better brands and has taken on a new challenge as Sky's chief marketing officer. He joins Kathryn to talk about his book and what makes a great marketing campaign.
Photo: supplied
