Former Alibaba Vice President, Porter Erisman says exporters considering doing business with China's biggest online retailer have nothing to fear. Alibaba is the world's biggest retailer, in 2014 it accounted for 80 percent of China's online sales and 60 percent of all parcel deliveries. Currently New Zealand exports $8.6 billion to China. Porter Erisman who is the author of 'Alibaba's World' says brands are actually better protected through doing this type of e-commerce with China.
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