A New Zealand business is capitalising on the growing luxury pet accessory market with the country's first commercial catnip crop.
Muttley's Estate manufactures and sells gourmet pet wine for anxious cats and dogs. There's lighter beverage Champawgne, and deeper blends like Purrno Noir.
The beverages are zero alcohol and made from catnip grown in Auckland.
Globally, the luxury pet product market is worth $8.1 billion, with most of the buyers located in the US.
Director John Roberts joins Emile Donovan.
There are a number of varietals with cats preferring the lighter taste of whites such as the Champawgne, Prosecatt while the deeper blends such as the Purrno Noir and Pawt are popular with dogs. Photo: Supplied
