New ad encouraging Māori to join Māori Electoral Roll to be longest ever in NZ

The longest ad ever made in New Zealand will soon be aired, encouraging Māori to join the Māori Electoral Roll. The 30-minute ad features Tame Iti reading some of the names of the 300,00 people who are on the roll. Whānau Ora Commissioning Agency Chairperson Merepeka Raukawa-Tait spoke to Alexa Cook.