Rowan Simpson of Hoku Group. Photo: Supplied
Many businesses, especially fledgling start-ups, feel the pressure to present themselves in the best possible light - even if it means fudging the reality just a little bit.
But that kind of airbrushing isn't always in a company's best interests.
Entrepreneur Rowan Simpson has created a new tool, One Metric - aimed at making business metrics easier to understand, and to share.
He joins us to explain what it's all about.
