The Chronicles of Skychips

From 8 til Late, 9:10 pm on 25 April 2025

In an online world where viral sensations and mysteries garner clicks, one homegrown sensation has been overlooked. But it’s now time to add it to the pantheon of human meme history. Presenting The Chronicles of Skychips: the story of chips left on the roof at a supermarket started a craze.

A wide shot of the Dairy aisle in a supermarket, where a packet of corn chips is barely visable on the gerder.

First sighting of Skychips - June 3, 2018 Photo: Supplied / Luke Rowell

It was June 2018 when Luke Rowell first discovered and posted about the corn chips on the top of the gerder at a supermarket in Wellington. Posting updates regularly to one Twitter thread, and even celebrating its one year anniversary with a cake, it took the staff at the Petone supermarket 538 days to take Skychips off its lofty throne.

Close up of Chips on the roof of a supermarket

Close up of Skychips Photo: Supplied / Luke Rowell

A second, short-lived, Skychips was located at the same store around six months into this journey. To identify the goods, Luke smuggled a DSLR camera and a telephoto lens. But upon further inspection, the second Skychips turned out to be a bag of sauce instead: but SkySauce doesn’t have that ring to it - unlike its more popular cousin. 

Close up of a sauce packet on the roof of a supermarket

What was largely considered to be Skychips 2, was simply a sauce packet. Photo: Supplied / Luke Rowell

Despite best guesses on how the chips made their way on the gerder in the first place, the origin of Skychips is ultimately unknown at this stage: a signature of other mysterious stories that circulate across the web.

A cake with a photo of Luke Rowell, Wordart text which reads "Happy Birthday Skychips", and a packet of cornchips with angel wings.

Birthday Cake dedicated to Skychips on its first birthday Photo: Supplied / Luke Rowell

Dedicated to Skychips
June 3 2018 - November 23 2019