The Covid-19 pandemic has cut off much needed tourism revenue for many Pacific Island countries especially those heavily reliant on the sector such as, among those most reliant are Fiji, Vanuatu, Samoa and the Cook Islands.
But online marketing has proved to be a lifeline for many businesses across the region even with the constraints on supply chains.
Joining me is Fletcher Melvin the former chair of the Cook Islands chamber of commerce and owner operator of Island Craft who has kindly agreed to share a bit of his own experience during the pandemic.
Kia orana Fletcher lets start at the beginning what were your expectations when borders around the world started closing to try and limit the spread of Covid-19?
Cook Islands business Island Craft has invested time and money into online marketing to help them get by during the pandemic. Photo: Island Craft
